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| Promotional
Partnership |
| |
In-market
promotional rights |
 |
Grants limited rights to build marketing
programs through an Official Association with ISC venue/event. |
|
Grants in-market rights to use event trademark
in promotions, advertising point-of-sale and packaging. |
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Provides opportunity to conduct consumer
promotions and/or trade programs leveraging association with the event. |
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May include ticket and hospitality package
for customer entertainment or consumer promotion applications. | |
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On-site
Display and Sampling |
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Direct promotional access to hundreds
of thousands of enthusiastic, brand-loyal fans via branded display areas. |
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Display, sampling and/or new product introduction
opportunities. |
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Includes advertisement in Official Souvenir
Event Program | |
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Licensing
Programs |
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Grants license to utilize select registered
trademarks in connection with the manufacturing, distribution and sale of products. |
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Leverages the equity of ISC venues and
enhances consumer acceptance of, and interest in, product(s). | |
| Official
Status |
| |
Opportunity |
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A comprehensive, fully integrated, fully
activated sponsorship and media program that delivers category-exclusive rights of association with the respective ISC venue(s).
| |
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In-Market
Rights & Benefits |
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In-market rights to speedway and event
logos for your company's comprehensive motorsports marketing platform, including: |
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- Themed advertising
- Point-of-sale
- Promotional collateral
- Consumer, trade, or employee
promotions
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Event marketing opportunity | |
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At-track
Brand Integration & On-site Benefits |
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Full-page, four-color advertisement in
Official Souvenir Event Program |
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Public address announcements |
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On-site brand integration, including:
|
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- Trackside signage
- Grandstand banners
- Branded Flags
|
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Tickets & Hospitality package | |
| Facility
Naming Rights |
| |
Motorsports
venues are distinctly different from other sports arenas in many ways. |
|
More Than a Few
Big Events |
|
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Speedways not only play host to the largest
sporting events in the U.S., but they also host many other events that draw tens of thousands of fans. |
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The Track is "The Team" |
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There is no "hometown team" in motorsports,
so fans develop strong affinities for their favorite drivers and favorite/'hometown" racetracks. |
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Each Track Is Unique |
|
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Motorsports venues come in multiple shapes
and sizes, lending to the ability of each to forge its own individual identity. |
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America's Fastest-Growing Sport
|
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While facility expansion is limited to
other sports, motorsports arenas continue to add seating capacity each year. |
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Explosive Growth in Television
Viewership |
|
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While other sports strive just to maintain
share, motorsports is the only sport that continues to show television viewership growth. |
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The Consumer Connection |
|
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Facility naming rights may be the best
marketing platform available to build brand awareness and equity, dimensionalize brand attributes and reach millions of brand-loyal
motorsports fans. |
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Unparalleled Advertising Value
|
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"They (facility naming rights) represent
some of the biggest bargains in sports. Using television (advertising) to create the same number of consumer impressions would
cost ten times as much!" - Sports Business Journal, June 1998. | |
| Interactive Marketing Exhibits
|
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Brand presence at event - share in the
excitement of the race weekend. |
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Direct, interactive access to nearly five
million brand-loyal fans across the country. |
|
Display, sampling and/or new product introduction
opportunities. | | | | | |
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